Float Baby was founded in 2013 by Kristi Ison. Kristi is a married mother of two and a baby expert. She is a Certified Instructor of Infant Massage and lives in Houston, Texas, with her husband and their dog, Waylon. As an experienced mom, she knows just how overwhelming it is for a mommy struggling with her newborn’s sleep schedule, eating habits, and fussiness.

After an appearance on Shark Tank in 2016, Float Baby received overwhelming interest from parents seeking guidance on and relief from all things newborn.  She was inspired to develop and patent her own floatation device (The Hoverfish®), and create an organic skin care line for baby’s most common issues. Learning that US standards for infant formula were significantly lower than European, she found a way to connect parents with better ingredients by founding Formula 911. Kristi is also the creative force behind Houston’s latest party hot spot, Party Baby.